Published at Sunday, 22 September 2019. Wedding Ring. By Platt Rochefort.
The retail jewelry business is in a state of flux as the online retailers are making it very hard for the brick and mortar retailers to compete. When the many expenses such as rent, electricity, parking lot maintenance and print advertising as well as staff costs are considered, most of these business owners must be very concerned. The online retailer has the advantage of operating out of a warehouse, doesn’t need a fancy building or a huge parking area to make diamond ring sales. Once the website is set up it is ready to sell 24/7 his marketplace is open worldwide.
In 2011, TheKnot.com and WeddingChannel.com published an in-depth report on engagement and wedding statistics in the United States. It looked at how much the engagement ring and wedding jewelry is worth, what kind of rings the grooms are purchasing and how people are proposing nowadays. ”Jewelry is a significant part of the wedding experience and the 2011 Engagement & Jewelry Study provides unparalleled insight into the multibillion-dollar industry,” said Kristyn Clement, Senior Director of The Knot Market Intelligence at XO Group Inc.
Other takeaways from the study: a majority of grooms (77 percent) are still proposing on a bended knee, 71 percent seek to attain permission from the lady’s parents, a little more than half (57 percent) of grooms proposed privately – this fact shows a growing number of public proposals – and a growing number of grooms (five percent) are now wearing ”man-gagement rings.” For some, it might seem to be a waste to purchase an expensive wedding ring, but for others they see it quite differently: a symbol of how important that person means to them. Remember, wearing a ring on the fourth finger of your left hand originated from the Romans, who believed the vein from that finger ran to their heart.
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