Published at Tuesday, 10 September 2019. Wedding Ring. By Henry Lapointe.
Grooms are also shopping around. It was reported that more than one-third (35 percent) purchased at least part of the ring from a nationally-recognized jewelry chain, while 39 percent purchased at least some of the ring at a local or independent jewelry shop. They aren’t heading online, though: only nine percent responded that they bought a ring for their bride from an online retailer.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
For many the starting point for purchasing a ring may well be budget setting. Conventional thought suggests that an engagement ring purchase should equal between one and two months’ salary, however, the far superior element is the thought and consideration put into finding your loved ones’ ring that they will likely wear forever.
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