Published at Monday, 12 August 2019. Wedding Ring. By Platt Rochefort.
The increase in online diamond engagement ring sales has disrupted the market by increasing sales worldwide and customers now have a greater understanding of the diamond engagement ring business and the flow of diamonds from the mine to the finger of the lucky lady.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
Men who favor the contemporary look may prefer the tinted titaniums which are available in blacks, grays, and a variety of other eye catching colors. Incorporating more than one colored metal into a ring is also extremely popular, and not only adds visual appeal, but can solve problems of matching watches, other jewelry and of course the bride’s wedding ring.
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