Published at Wednesday, 28 August 2019. Wedding Ring. By Eleanor Lagrange.
The increase in online diamond engagement ring sales has disrupted the market by increasing sales worldwide and customers now have a greater understanding of the diamond engagement ring business and the flow of diamonds from the mine to the finger of the lucky lady.
Other takeaways from the study: a majority of grooms (77 percent) are still proposing on a bended knee, 71 percent seek to attain permission from the lady’s parents, a little more than half (57 percent) of grooms proposed privately – this fact shows a growing number of public proposals – and a growing number of grooms (five percent) are now wearing ”man-gagement rings.” For some, it might seem to be a waste to purchase an expensive wedding ring, but for others they see it quite differently: a symbol of how important that person means to them. Remember, wearing a ring on the fourth finger of your left hand originated from the Romans, who believed the vein from that finger ran to their heart.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
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