Published at Thursday, 19 September 2019. Wedding Ring. By Georgette Martel.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
Colour: the ideal diamond is perfectly transparent. As a natural stone, virtually every diamond has minor structural or chemical imperfections which in turn alter its value. This is almost impossible to see by the naked eye but the colour clarity will be graded and allows for a range of affordability. Clarity: an inclusion is identified as a structural imperfection such as clouding, minuscule cracks or foreign material within the diamond. The variance in number, size, visibility and colour of these will impact the stones’ clarity.
The retail jewelry business is in a state of flux as the online retailers are making it very hard for the brick and mortar retailers to compete. When the many expenses such as rent, electricity, parking lot maintenance and print advertising as well as staff costs are considered, most of these business owners must be very concerned. The online retailer has the advantage of operating out of a warehouse, doesn’t need a fancy building or a huge parking area to make diamond ring sales. Once the website is set up it is ready to sell 24/7 his marketplace is open worldwide.
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