Published at Tuesday, 17 September 2019. Wedding Ring. By Victor Therriault.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
Due to the belief that a diamond engagement ring was a calming agent between man and wife, it was recommended as the stone to be set in wedding or engagement rings – not because of its beauty. It was described by Isidore of Seville as a small stone devoid of beauty. When you see a rough diamond, it could be easily mistaken for a piece of sea glass that has been roughened up by the waves on a beach for years.
In 2011, TheKnot.com and WeddingChannel.com published an in-depth report on engagement and wedding statistics in the United States. It looked at how much the engagement ring and wedding jewelry is worth, what kind of rings the grooms are purchasing and how people are proposing nowadays. ”Jewelry is a significant part of the wedding experience and the 2011 Engagement & Jewelry Study provides unparalleled insight into the multibillion-dollar industry,” said Kristyn Clement, Senior Director of The Knot Market Intelligence at XO Group Inc.
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