Published at Monday, 23 September 2019. Wedding Ring. By Pierre Ruest.
The retail jewelry business is in a state of flux as the online retailers are making it very hard for the brick and mortar retailers to compete. When the many expenses such as rent, electricity, parking lot maintenance and print advertising as well as staff costs are considered, most of these business owners must be very concerned. The online retailer has the advantage of operating out of a warehouse, doesn’t need a fancy building or a huge parking area to make diamond ring sales. Once the website is set up it is ready to sell 24/7 his marketplace is open worldwide.
Women’s diamond wedding ring sets may feature sparkling diamonds on the wedding band in addition to the engagement ring, and sometimes the wedding band will wrap around the engagement setting to create a horizontal line of diamonds when they are worn or joined together. You can also select from plain gold wedding bands to accompany the engagement ring as a part of the set or a gold wedding band with filigree, engraving, milgrain, or other design.
Grooms are also shopping around. It was reported that more than one-third (35 percent) purchased at least part of the ring from a nationally-recognized jewelry chain, while 39 percent purchased at least some of the ring at a local or independent jewelry shop. They aren’t heading online, though: only nine percent responded that they bought a ring for their bride from an online retailer.
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