Published at Friday, 20 September 2019. Wedding Ring. By Nicolas Lang.
The increase in online diamond engagement ring sales has disrupted the market by increasing sales worldwide and customers now have a greater understanding of the diamond engagement ring business and the flow of diamonds from the mine to the finger of the lucky lady.
”A successful marriage requires falling in love many times, always with the same person,” said American author Mignon McLaughlin. Although there are pessimists when it comes to the topic of love and marriage, millions of people all over the world make that giant leap to spending and sharing the rest of their lives with one person. Getting married is one of the happiest times in a person’s life. Finding your true love, getting married and wearing a ring to signify your commitment to the other person is a romantic idea and one that has been kept a tradition for decades, even in our neoteric, cynical society.
The retail jewelry business is in a state of flux as the online retailers are making it very hard for the brick and mortar retailers to compete. When the many expenses such as rent, electricity, parking lot maintenance and print advertising as well as staff costs are considered, most of these business owners must be very concerned. The online retailer has the advantage of operating out of a warehouse, doesn’t need a fancy building or a huge parking area to make diamond ring sales. Once the website is set up it is ready to sell 24/7 his marketplace is open worldwide.
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