Published at Monday, 16 September 2019. Wedding Ring. By Lotye Voisine.
Grooms are also shopping around. It was reported that more than one-third (35 percent) purchased at least part of the ring from a nationally-recognized jewelry chain, while 39 percent purchased at least some of the ring at a local or independent jewelry shop. They aren’t heading online, though: only nine percent responded that they bought a ring for their bride from an online retailer.
”A successful marriage requires falling in love many times, always with the same person,” said American author Mignon McLaughlin. Although there are pessimists when it comes to the topic of love and marriage, millions of people all over the world make that giant leap to spending and sharing the rest of their lives with one person. Getting married is one of the happiest times in a person’s life. Finding your true love, getting married and wearing a ring to signify your commitment to the other person is a romantic idea and one that has been kept a tradition for decades, even in our neoteric, cynical society.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
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