Published at Saturday, 21 September 2019. Wedding Ring. By Maurice Boivin.
Buying the right engagement ring can be one of the most difficult and exhilarating processes in any individuals lifetime. Traditionally it has fallen to the responsibility of the proposer to find the ring; however, today couples often shop together to select the ring. Either way; this exciting challenge requires an understanding in order to find the engagement ring that is unique and will adequately reflect the true essence of this important milestone.
For many the starting point for purchasing a ring may well be budget setting. Conventional thought suggests that an engagement ring purchase should equal between one and two months’ salary, however, the far superior element is the thought and consideration put into finding your loved ones’ ring that they will likely wear forever.
For many years, it was thought that diamonds worn on the left hand would ward off evil spirits and they signified betrothal to the public. Finally, those who could afford it began to call it a diamond engagement ring. The popularity of the diamond engagement ring really began to take off in 1938 when the advertising slogan, Diamonds are Forever, was coined and when De Beers introduced the control system that successfully worked as diamonds were withheld from the market by way of a monopoly. In the early 20th century, one of the chairman of De Beers Diamond Mining Corporation optimistically predicted that the diamond trade would prosper, ”so long as men are foolish and women are vain.”
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